Notes on shaping brands, campaigns, and the ideas behind them.
Notes on shaping brands, campaigns, and the ideas behind them.
Notes on shaping brands, campaigns, and the ideas behind them.
Work
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EcoSmart: Building an Identity That Could Work Everywhere
The EcoSmart logo redesign started with a simple mark, but the real challenge was building an identity that could hold together across products, packaging, digital, retail, and materials.
Work
•
From Coffee to Cocktails
Creative direction for Targus’ Newport Collection – building a lifestyle campaign designed to move naturally from the workday into the evening.
Work
•
Work Reimagined: A Case Study Built Like a Trailer
A 16-second motion piece designed to turn a campaign case study into something people would stop and watch.
Thinking
•
The Most Underrated Creative Skill Isn't Talent
A story from Frank Miller about criticism, persistence, and why creative growth comes from showing up again.
Thinking
•
How should creative teams use AI without sacrificing creative judgment?
AI can generate more creative options than ever. The harder – and increasingly more valuable – part is knowing which ones are actually worth pursuing.
Thinking
•
We Are All Describing a Different Part of the Elephant
The strongest creative work comes from combining perspectives across disciplines – and creating enough trust for people to share what they actually see.
Work
•
Chromatic Sleeves: Color in Motion
A monochromatic motion study for Targus laptop sleeves, using color, lighting, and subtle movement to turn a simple product showcase into a more distinctive brand moment.
Thinking
•
AI Scales Possibilities. Creative Direction Determines Which Ones Matter.
AI can generate more options faster, but creative direction turns that abundance into focused, ownable work through judgment, taste, and clear systems.
Work
•
EcoSmart: Building an Identity That Could Work Everywhere
The EcoSmart logo redesign started with a simple mark, but the real challenge was building an identity that could hold together across products, packaging, digital, retail, and materials.
Thinking
•
How should creative teams use AI without sacrificing creative judgment?
AI can generate more creative options than ever. The harder – and increasingly more valuable – part is knowing which ones are actually worth pursuing.
Work
•
From Coffee to Cocktails
Creative direction for Targus’ Newport Collection – building a lifestyle campaign designed to move naturally from the workday into the evening.
Thinking
•
We Are All Describing a Different Part of the Elephant
The strongest creative work comes from combining perspectives across disciplines – and creating enough trust for people to share what they actually see.
Work
•
Work Reimagined: A Case Study Built Like a Trailer
A 16-second motion piece designed to turn a campaign case study into something people would stop and watch.
Work
•
Chromatic Sleeves: Color in Motion
A monochromatic motion study for Targus laptop sleeves, using color, lighting, and subtle movement to turn a simple product showcase into a more distinctive brand moment.
Thinking
•
The Most Underrated Creative Skill Isn't Talent
A story from Frank Miller about criticism, persistence, and why creative growth comes from showing up again.
Thinking
•
AI Scales Possibilities. Creative Direction Determines Which Ones Matter.
AI can generate more options faster, but creative direction turns that abundance into focused, ownable work through judgment, taste, and clear systems.
Work
•
EcoSmart: Building an Identity That Could Work Everywhere
The EcoSmart logo redesign started with a simple mark, but the real challenge was building an identity that could hold together across products, packaging, digital, retail, and materials.
Thinking
•
How should creative teams use AI without sacrificing creative judgment?
AI can generate more creative options than ever. The harder – and increasingly more valuable – part is knowing which ones are actually worth pursuing.
Work
•
From Coffee to Cocktails
Creative direction for Targus’ Newport Collection – building a lifestyle campaign designed to move naturally from the workday into the evening.
Thinking
•
We Are All Describing a Different Part of the Elephant
The strongest creative work comes from combining perspectives across disciplines – and creating enough trust for people to share what they actually see.
Work
•
Work Reimagined: A Case Study Built Like a Trailer
A 16-second motion piece designed to turn a campaign case study into something people would stop and watch.
Work
•
Chromatic Sleeves: Color in Motion
A monochromatic motion study for Targus laptop sleeves, using color, lighting, and subtle movement to turn a simple product showcase into a more distinctive brand moment.
Thinking
•
The Most Underrated Creative Skill Isn't Talent
A story from Frank Miller about criticism, persistence, and why creative growth comes from showing up again.
Thinking
•
AI Scales Possibilities. Creative Direction Determines Which Ones Matter.
AI can generate more options faster, but creative direction turns that abundance into focused, ownable work through judgment, taste, and clear systems.
Thanks for looking. Stay in touch.