Notes on shaping brands, campaigns, and the ideas behind them.
Notes on shaping brands, campaigns, and the ideas behind them.
Notes on shaping brands, campaigns, and the ideas behind them.
Work
•
Chromatic Sleeves: Color in Motion
A monochromatic motion study for Targus laptop sleeves, using color, lighting, and subtle movement to turn a simple product showcase into a more distinctive brand moment.
Thinking
•
AI Scales Possibilities. Creative Direction Determines Which Ones Matter.
AI can generate more options faster, but creative direction turns that abundance into focused, ownable work through judgment, taste, and clear systems.
Work
•
Chromatic Sleeves: Color in Motion
A monochromatic motion study for Targus laptop sleeves, using color, lighting, and subtle movement to turn a simple product showcase into a more distinctive brand moment.
Thinking
•
AI Scales Possibilities. Creative Direction Determines Which Ones Matter.
AI can generate more options faster, but creative direction turns that abundance into focused, ownable work through judgment, taste, and clear systems.
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