Campaign systems, digital experiences, and visual stories from strategy to market.
A sustainability story made easier to understand, scale, and shop.
Targus needed a clearer way to connect its recycled-material story across campaigns, products, and commerce channels.
The work unified messaging, visual direction, and digital experience into a more cohesive sustainability platform.
Result: A clearer product story that helped make recycled materials easier to understand, compare, and shop.
Role
Creative Direction • Brand Strategy • Digital Experience • Campaign Storytelling
Simply Sustainable connects narrative, materials, and product into a single system, making sustainability visible, credible, and actionable.
The Newport Collection
A lifestyle campaign shaped around versatility, polish, and everyday movement.
The Newport Collection needed to feel elevated without losing its everyday utility.
The campaign connected photoshoot direction, product storytelling, retouching, layout, and digital presentation into a polished lifestyle story.
Result: A retail-ready campaign system that positioned Newport as polished, versatile, and easy to imagine in daily life.
Role
Creative Direction • Art Direction • Campaign Design • Photoshoot Direction • Product Storytelling
Newport’s campaign system connected photoshoot direction, product clarity, and lifestyle storytelling into a polished retail experience.
A campaign platform shaped around real behavior, movement, and everyday utility.
Modern work no longer happens in one place, in one posture, or in a predictable routine.
Work Reimagined reframed Targus around real moments of carrying, connecting, protecting, and moving through the day.
Result: A flexible campaign system that turned real work moments into scalable stories across digital, product, and campaign touchpoints.
Role
Creative Direction • Campaign Strategy • Brand Storytelling • Digital Experience • Product Storytelling
Built from real work moments, Work Reimagined gave Targus a campaign system for telling human stories across touchpoints.
Jason Whittemore creates brand, campaign, and digital systems that make complex ideas clear, useful, and ready for market.
The goal is simple: make the work easier to understand, easier to trust, and stronger across every touchpoint.
