More content. More channels. Smaller teams. Tighter budgets. Same expectations for quality.

In this recent work for Targus, the person and bags are real photography. The environment is AI-generated. Think green screen, but for a still image.

Then comes plenty of Photoshop work: compositing, correcting details, and matching lighting and perspective. Anyone who’s worked with stock photography knows that finding something close is only the beginning.

The irony? A tool that saves time can create a whole new list of things to fix.

AI expands what a small team can produce. Getting it right still takes good source material, hands-on work, and creative judgment.