ABOUT JASON WHITTEMORE

I turn complex products and ideas into clear, polished creative systems.

I’m a Creative Director with more than 25 years of experience building brand systems, campaigns, and digital experiences. I connect strategy, hands-on craft, and practical AI workflows to create work that scales from idea to market.

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WHO I AM

I bring strategy, systems thinking, and hands-on craft into the same room.

For more than 25 years, I’ve helped technology and consumer brands turn complicated products, crowded messages, and ambitious goals into work people can understand and act on.

I lead at the level the project needs, from defining the creative direction and building the system to refining the details that make the final work feel considered. AI is part of that toolkit, used to expand possibilities and move faster without giving up judgment, taste, or accountability.

WHAT I DO

I build the direction, systems, and experiences that help ideas land.

My work spans four connected areas, from defining the big idea to making sure the final experience holds together across channels.

Creative Direction

I shape the idea, set the visual standard, and guide teams from early exploration through final execution.

Brand & Campaign Systems

I turn strategy into flexible campaign systems that stay clear and consistent across markets, channels, and formats.

Digital & Product Experiences

I connect brand thinking to websites, launches, ecommerce, and product stories that help people understand what matters.

AI-Enhanced Creative Workflows

I use AI to explore faster, accelerate production, and strengthen ideas while keeping judgment and quality human-led.

HOW I WORK

Start with clarity. Build the system. Make details count.

I start by making the problem understandable, then build a flexible system around the idea and stay close enough to the work to make sure the final details hold up.

Make the problem clear.

Before designing the answer, I make sure the team understands the real problem, the audience, and what success needs to look like.

Build a system that can grow.

I create flexible structures that keep the idea consistent while giving teams room to adapt across channels, formats, and markets.

Stay close to the details.

I stay involved through execution, refining the work until every decision supports the idea and the experience feels complete.

SELECTED EXPERIENCE

More than 25 years helping brands turn complex ideas into clear, effective creative.

My experience spans in-house creative leadership, independent client work, and hands-on collaboration across brand, campaign, digital, retail, and product storytelling.

TARGUS

2016–Present

Creative Director

I lead creative direction across brand systems, campaigns, ecommerce, digital experiences, retail, and AI-enhanced workflows for a global technology company.

INDEPENDENT CLIENT WORK

ONGOING

Creative Direction & Design

I partner directly with clients on brand systems, campaigns, digital experiences, presentations, and creative platforms that turn business needs into clear, effective work.

EARLIER CREATIVE ROLES

PRIOR TO 2016

Art Direction, Design & Creative Leadership

Earlier roles across brand, campaign, digital, and production built the hands-on foundation that still shapes how I lead.

CAPABILITIES

From big-picture direction to the details that make the work hold together.

I work across strategy, design, digital experiences, production, and AI-enhanced workflows, adapting my role to what the project and team need most.

CREATIVE LEADERSHIP

Creative direction, concept development, art direction, design leadership, team mentorship, stakeholder presentations, and creative quality control.

BRAND & CAMPAIGN SYSTEMS

Brand and creative strategy, visual identity systems, integrated campaigns, messaging frameworks, launch concepts, campaign toolkits, and cross-channel consistency.

DIGITAL & PRODUCT EXPERIENCES

Websites, ecommerce, UX/UI direction, product storytelling, digital campaigns, launch experiences, prototypes, and scalable content systems.

AI-ENHANCED CREATIVE WORKFLOWS

AI-assisted concept exploration, image development, rapid prototyping, workflow design, production acceleration, and human-led creative refinement.

FEATURED WORK